Based on the given information, a first-time user of the JM Bullion app may encounter the following issues:
1. Difficulty in navigating the app: Provide an intuitive user interface with clear menus and search options.
2. Unclear product descriptions: Ensure detailed and accurate information about each product, such as weight, purity, and pricing.
3. Limited payment options: Offer a variety of secure payment methods, including credit/debit cards, online banking, and digital wallets.
4. Lack of information on shipping and delivery: Clearly state the shipping policies, estimated delivery times, and tracking options.
5. Inadequate customer support: Provide multiple channels for customer assistance, such as live chat, email, and phone support.
6. Issues with account registration: Simplify the registration process and ensure prompt verification to prevent delays in accessing the app's features.
7. Limited availability of specific bullion products: Expand the product range to meet the demand